ABOUT WINS
Our Vision
Building inclusive workplaces across Canada where everyone belongs.
Our mission
Winning Inclusive Solutions (WINS) Canada is a not-for-profit that raises awareness of inclusivity in Canada’s workforce. Through our advocacy, we envision more equitable workplaces in which diverse members of Canadian society can flourish.
Our VALUES
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Collaboration and Co-creation: WINS Canada works together in creative ways to develop inclusive policies and programs that positively impact diverse members of our society.
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Respectful Dialogue: WINS Canada values respect and dignity in all its decisions and interactions. We respect and value the diversity of our team and those we serve. We behave with integrity, compassion and empathy to ensure all persons are treated with dignity.
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Openness to Change: WINS Canada champions transformative change that will bring about greater equity and inclusion for diverse members of our society.
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Acceptance and Humanness: WINS Canada believes that lives are transformed by empathy, addressing the heart and accepting human frailties.
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World Focus: WINS Canada is committed to promoting issues and solutions that impact not just our society but embrace the world at large.
Our STRATEGY
WINS is bringing attention to challenges faced by diverse professionals through a community-based approach driven by research that focuses on understanding the barriers impeding the professional success of those we represent. We make sure to view diversity and equity issues through a distinctly Canadian lens, keeping in mind that very often Canada’s diversity narrative gets swamped by the larger North American media spotlight.
We intend to achieve this through three main initiatives as follows:
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Community Voices: This initiative uses thorough community research that involves interviews, questionnaires, surveys, case studies and focus groups to examine the unique challenges of the groups we are representing and recommend solutions for an equitable society.
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Voices of Inclusion Canada: This is our national tri-annual newsletter. It has been established to promote dialogue and discussion with the broader community to highlight a range of views on issues affecting under-represented groups in Canadian society.
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Road to Success: This initiative highlights diverse professionals’ skills and strengths in a variety of ways. We provide a public platform for diverse professionals as speakers. We offer an embracing community of support in which diverse professionals can learn and network with like-minded others. In addition, we offer consulting to employers, government service providers and other not-for-profits which aim to empower diverse professionals towards success.
Through all this, we are finding proactive ways to bring employers, diverse professionals, and policy makers together to forge a novel, growth-driven approach that benefits all.
Our 2027 Approach
Understanding Change Through Community, Research and Dialogue
The workplace is changing rapidly. Economic pressures, technological change, artificial intelligence, changing employment patterns and evolving expectations of work are affecting people and organizations across Canada.
These changes do not affect everyone in the same way.
For people and communities that have historically experienced barriers to employment, advancement, economic security and full participation, changes in the world of work can create both new opportunities and new challenges.
WINS Canada believes that understanding these changes requires more than a single perspective.
Our 2027 work will bring together community experiences, research, professional expertise and cross-sector dialogue to examine how Canadians are experiencing a changing world of work.
We will focus particularly on:
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Economic participation and security,
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Women's participation and advancement
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Mental health and workplace wellbeing
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Accessibility and disability inclusion
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Economic inequality and changing employment conditions
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The implications of technology and artificial intelligence for work
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The experiences of communities facing systemic barriers
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Skills, opportunities and access in a changing labour market
AI will be an important thread throughout our 2027 conversations, but it is not the focus of WINS Canada's work on its own. We are interested in AI and technology because they are changing the context in which people work, seek employment, develop skills and participate in the economy.
Our focus remains people, work, equity and inclusion.
Through Community Voices, WINS Canada will continue to gather and share community perspectives and evidence. Through Voices of Inclusion, we will continue to promote dialogue and knowledge-sharing. Through our public conversations and partnerships, we will bring different perspectives together to explore emerging issues and identify opportunities for action.
We see these activities as connected:
Listen → Research → Convene → Share Knowledge → Build Partnerships → Inform Action
This approach allows WINS Canada to respond to emerging issues while remaining grounded in the experiences and perspectives of the communities we serve.
2027 Community Voices Focus
In 2027, WINS Canada will continue exploring how economic pressures and changing work environments are affecting communities across Canada.
We will also examine how technology and artificial intelligence may influence employment opportunities, economic security, skills, access and workplace experiences.
Our September 2027 Community Voices conversation will bring together research findings and community perspectives to explore:
Community Voices: Work, Economic Inequality & Changing Technology
The findings and perspectives generated through Community Voices will contribute to WINS Canada's broader knowledge-sharing, public dialogue and future program development.
We will continue to share relevant findings through our website, Voices of Inclusion, public conversations and other knowledge-sharing activities.