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About Wins

Our Vision

Eliminate workplace exclusion and discrimination in Canada.

Our mission

Winning Inclusive Solutions (WINS) is a not-for-profit that promotes inclusive policies in Canada’s workforce. Our name reflects our commitment to advocate and help take steps towards ensuring the creation of more equitable workplaces in which diverse members of Canadian society can flourish. Our approach is not to focus on the 'lack' or the 'differences' of people we represent.


  • Collaboration and Co-creation: WINS works together in creative ways to develop inclusive policies and programs that positively impact diverse members of our society.

  • Respectful Dialogue: WINS values respect and dignity in all its decisions and interactions. We respect and value the diversity of our team and those we serve. We behave with integrity, compassion and empathy to ensure all persons are treated with dignity.

  • Openness to Change: WINS champions transformative change that will bring about greater equity and inclusion for diverse members of our society.

  • Acceptance and Humanness: WINS believes that lives are transformed by empathy, addressing the heart and accepting human frailties.

  • World Focus: WINS is committed to promoting issues and solutions that impact not just our society but embrace the world at large. 


WINS is bringing attention to challenges faced by diverse professionals through a community-based approach driven by research that focuses on understanding the barriers impeding the professional success of those we represent. We make sure to view diversity and equity issues through a distinctly Canadian lens, keeping in mind that very often Canada’s diversity narrative gets swamped by the larger North American media spotlight.

We intend to achieve this through three main initiatives as follows:

  1. Showcasing Diverse Voices: This initiative uses thorough community research that involves interviews, questionnaires, surveys, case studies and focus groups to examine the unique challenges of the groups we are representing and recommend solutions for an equitable society.

  2. The Diversity Forum: This is our national tri-annual newsletter. It has been established to promote dialogue and discussion with the broader community to highlight a range of views on issues affecting under-represented groups in Canadian society.

  3. Road to Success: This initiative highlights diverse professionals’ skills and strengths in a variety of ways. We provide a public platform for diverse professionals as speakers. We offer an embracing community of support in which diverse professionals can learn and network with like-minded others. In addition, we offer consulting to employers, government service providers and other not-for-profits which aim to empower diverse professionals towards success. ​


Through all this, we are finding proactive ways to bring employers, diverse professionals, and policy makers together to forge a novel, growth-driven approach that benefits all.

2023 nominee CanadianSME National Business Awards
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